A customised thin wall pack from RPC Superfos has provided a leap forward for a popular spreadable cheese from Norwegian food producer Kavli, delivering a modern look, high functionality and long shelf life.

 

The new pack has given the spreadable cheese a design lift which better reflects the level of innovation of Kavli, one of Norway’s largest and most international food manufacturing companies.

 

For the new packaging, Kavli turned to RPC Superfos with clear requirements: oxygen barrier protection should allow for at least nine months shelf life and costs should be reasonable. The communication to the end consumer through the decoration of the packaging should also be on a high level. Kavli’s R&D Director Arne Bernt Dahle comments:

 

"The packaging must look attractive on shelf so that the consumers feel invited to pick our spreadable cheese. The first sales reports from Norway seem to indicate that we have hit the spot.”

 

In close cooperation with RPC Superfos, Kavli selected a mono-material thin wall packaging in an oval form. The design of the lid and the body is Kavli’s own. Arne Bernt Dahle is pleased with the creative and flexible graphic design options achieved by in-mould labelling.

 

"The graphic expression has improved considerably and gives our product a better display in the supermarkets. Also, it is a significant logistical benefit that we can use the same lid for all sizes,” he explains.

 

According to Arne Bernt Dahle the cooperation with RPC Superfos has been satisfactory:

 

"We have had one contact person who has followed us all the way during the past three years of the project. It is a great advantage that one person knows the entire plan and keeps us informed about the time frame and any changes in the process. RPC Superfos did all they could to reach the target with us, as expected from a major player in the field of packaging.”

 

So far the market has responded positively to the new packaging and the sales of pots with spreadable cheese have increased.